DataHub ingests and processes sports performance data as it happens, adds the context that gives every number its meaning with cutting edge analytics powered by AI, and makes it available to the people and systems that rely on it. One trusted foundation for data, content and media.
01 Ingest
Live timing, scoring and real-time sport performance data – based on motion sensors and position tracking systems - is ingested and processed in real time.
02 Contextualise
Every data point is linked to the right athlete, event, moment and record. Contextualised data is transformed with advanced analytics into performance insights and storytelling.
03 Deliver
Sport performance insights and stories are provided through data visualisation pipelines on data feeds screens and media workflows.
AI
Assistants and models grounded in trusted data
Data
Consistent feeds for analytics and systems
Content
Stories and graphics built from live facts
Media
Broadcast and digital production
